A Bold Brand for a New Era of Logistics

Global Delivery Company, a provider of international logistics and freight services across land, air, and sea, needed a bold new identity to reflect its cutting-edge technology, electric vehicle fleet, and commitment to fast, secure, and reliable delivery.

Zeev Media developed a distinct brand system centered around a dynamic logo inspired by a shipping box, built from the company's initials in a single continuous line to represent seamless delivery routes. The 6º upward tilt of the icon and letterforms symbolizes momentum and ambition, while the system’s modular design allows it to adapt fluidly across a range of formats and applications.

The brand’s utilitarian green reinforces trust, stability, and environmental consciousness, echoing the universal “Go” signal and supporting the company’s progressive values. A custom pattern derived from the icon mimics tactical camouflage and reveals a subtle number “1” in the negative space—reflecting Global Delivery Company’s mission to become the top logistics provider worldwide. The result is a smart, flexible identity that conveys modernity, dependability, and a forward-looking global presence.

This project is featured on: World Brand Design Society