Identity Design

The unique complexity of the human mind is the passion of Priscila De Sousa, a psychologist and a life coach. She guides her clients to achieve their goals, supporting them in developing the tools to solve problems, and showing them how self-knowledge is fundamental to keeping control of their lives and making the best of it. Most her clients are professionals, specifically stock market brokers and day traders.

It was important to Priscila that the brand identity would be powerful, business related and would also show psychological support. Our solution was to create an icon that represents both: two hands protecting a globe AND a professional person, wearing a tie, with their hands up in the air celebrating success! The gradient motif reflects the transition in the process of coaching.