Kitzbühel Ski Club
International Poster Contest 2021
For the 81st Hahnenkamm Race I created a poster with the concept of excitement in mind, of being elated, both mentally and physically, to take part of this international sport festival. That is visually reflected by with skier, who is captured mid-air, frozen in time, yet full of movement, energy and power.
The horizon, represented by the abstract landscape of the Hehnenkamm mountains, is deliberately vertical, keeping the viewer gasping in awe, wondering what is the true direction of the image. Many lines in the artwork are continuous, moving from one part to the next, just like the slopes of the race.